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Whereby lets you embed video meetings into your app through an iframe or SDK. It is fast to integrate and works well for simple use cases. But you are renting a widget — not owning a platform. WhiteLabelZoom gives you the entire video conferencing platform to deploy on your servers, brand as your own, and scale without per-minute fees. This is the complete comparison between embedded video conferencing with Whereby and full platform ownership with WhiteLabelZoom.
Whereby embeds video into your application through an iframe or JavaScript SDK with monthly subscription fees and per-minute usage charges. WhiteLabelZoom gives you the entire video conferencing platform — frontend, backend, media server — to own, self-host, and brand as your own with a single one-time payment of $4,997. If video is a core part of your product, owning the platform eliminates ongoing costs, vendor dependency, and the limitations of an embedded widget.
Twenty features compared side by side. The most important differences come down to platform ownership, pricing structure, self-hosting capability, and the level of control you have over your video infrastructure.
| Feature | WhiteLabelZoom | Whereby |
|---|---|---|
| Pricing Model | One-time purchase | Monthly subscription + per-minute fees |
| Starting Price | $4,997 once | $10/month (Build plan) |
| Per-Minute Charges | None — unlimited usage | Yes — overage fees beyond included minutes |
| 3-Year Cost (5,000 min/mo) | $4,997 | $5,400+ (with overages) |
| Platform Ownership | Full — you own the code and platform | None — SaaS rental |
| Self-Hosted Option | Yes — your servers, your data | No — Whereby's cloud only |
| Custom Domain | Yes — meet.yourcompany.com | No — rooms hosted on whereby.com subdomain |
| Full Branding Control | Complete — logo, colors, domain, emails, favicon | Partial — logo and colors in embedded room |
| Source Code Access | Yes — full frontend and backend code | No — closed-source SaaS |
| Recording Storage | Your servers — unlimited | Whereby's cloud — plan limits apply |
| Breakout Rooms | Yes | Yes (on higher plans) |
| Max Participants | Unlimited (scales with infrastructure) | Up to 200 (plan-dependent) |
| Webinar / Large Events | Yes — up to 10,000 viewers | No native webinar mode |
| Data Sovereignty | Full — choose your data center and jurisdiction | Limited — data on Whereby's servers |
| API Access | Full REST API included | REST API on paid plans |
| Waiting Room | Yes — fully brandable | Yes — limited customization |
| Integration Method | Full platform + API + customizable UI | iframe embed or SDK |
| Vendor Lock-In | None — you own everything | High — dependent on Whereby's service |
| HIPAA Readiness | Yes — self-hosted with BAA-ready architecture | Yes — on HIPAA-eligible plans |
| Screen Sharing | Yes | Yes |
Whereby pricing based on publicly listed Whereby Embedded plan rates as of January 2026.
This is the core distinction between WhiteLabelZoom and Whereby, and it affects everything — from pricing to customization to long-term scalability. Understanding this difference is essential before choosing either solution.
Whereby Embedded gives you an iframe or JavaScript SDK that you drop into your web application. Participants join a video room that looks like part of your app, but the video infrastructure, media servers, recording pipeline, and participant management all run on Whereby's cloud.
You get a fast integration path, but you do not own the underlying platform. You cannot modify the meeting UI beyond what their SDK exposes. You cannot self-host. You cannot access the backend code. And you pay per-minute fees that scale with usage — the more your product succeeds, the more you pay Whereby.
WhiteLabelZoom gives you the complete video conferencing platform — the React frontend, the Node.js backend, the LiveKit media server, the admin dashboard, the recording system, and every configuration file. You deploy it on your own infrastructure and it becomes your product.
You can modify any part of the meeting experience. You can add features, remove features, integrate with your existing systems at the code level, and scale without usage-based fees. Your video infrastructure grows with your business at the cost of server resources — not per-minute charges to a third-party vendor.
The analogy: Whereby is like renting a furnished room inside someone else's building. WhiteLabelZoom is like buying the entire building. Both give you a place to hold meetings — but only one gives you the keys, the deed, and the freedom to renovate.
Whereby Embedded uses a subscription-plus-usage pricing model. Monthly fees get you a baseline of included minutes, and usage beyond that incurs per-minute charges. As your product grows and video usage increases, Whereby costs grow with it. WhiteLabelZoom is a fixed, one-time purchase.
Whereby Embedded offers tiered plans starting at $10/month for the Build plan with limited included minutes. Their Grow plan runs approximately $75-$150/month with more minutes and features. Per-minute overage charges apply on every plan.
Build plan: $10/mo + $0.04/min overage
5,000 min/mo usage: ~$150/month
3-year total: ~$5,400+
Costs scale linearly with video minutes. The more successful your product, the higher your Whereby bill. Enterprise pricing requires a sales call and is not publicly listed.
WhiteLabelZoom is a one-time purchase of $4,997 for the Professional plan. There are no per-minute fees, no monthly subscriptions, and no usage caps. Whether you host 100 meetings or 100,000 meetings per month, the license cost is the same.
One-time purchase = $4,997
Per-minute fees = $0
3-year total = $4,997
Hosting costs are separate and depend on your cloud provider. Typical hosting for moderate usage runs $50-$200 per month — still dramatically less than Whereby at scale.
No Per-Minute Surprise Bills
With Whereby, your costs are unpredictable and tied to usage. With WhiteLabelZoom, your video platform cost is fixed at $4,997 — forever. Your growth should not come with a growing video bill.
See all plans and pricing on our pricing page.
For organizations in healthcare, legal, finance, and government, where meeting data is processed and stored is not just a preference — it is a regulatory requirement. This is where the widget-vs-platform distinction has the most practical impact.
WhiteLabelZoom
You choose where to deploy — US, EU, Asia-Pacific, or on-premise in your own building. All meeting data stays within your chosen jurisdiction. Full GDPR and data residency compliance is in your hands.
Whereby
Whereby operates on their cloud infrastructure. While they offer data processing in the EU, you cannot choose specific data centers, deploy on-premise, or guarantee that all data stays in a particular jurisdiction.
WhiteLabelZoom
You generate and manage your own encryption keys. SRTP and DTLS encryption protect all media streams. No third party — including WhiteLabelZoom — can access your meeting data after deployment.
Whereby
Whereby encrypts data in transit, but encryption keys are managed by Whereby. You trust their infrastructure to protect your data. For organizations with strict key management requirements, this is a significant gap.
WhiteLabelZoom
Recordings are stored on your servers with no storage limits. You control retention policies, access permissions, and deletion schedules. Critical for HIPAA, GDPR, and legal hold requirements.
Whereby
Cloud recordings are stored on Whereby's infrastructure with plan-based storage limits. Local recording options are limited. You are dependent on Whereby for data retention and deletion.
WhiteLabelZoom
Full access to server logs, meeting metadata, and infrastructure monitoring. You can implement your own audit trail, integrate with your SIEM, and demonstrate compliance to any regulatory body on your own terms.
Whereby
Whereby provides some compliance certifications (SOC 2, GDPR), but you depend on their audit reports and compliance posture. You cannot independently audit the infrastructure processing your meetings.
For organizations where data control is non-negotiable, read more about our security architecture and explore how self-hosting enables compliance across industries.
Whereby Embedded is a solid product for certain use cases. If these describe your situation, Whereby may be the better fit.
Startups that need video in their app within hours, not days
MVPs and prototypes where speed of integration matters more than ownership
Applications with very low video usage (under 1,000 minutes/month)
Teams without DevOps resources to manage self-hosted infrastructure
Products where video is a secondary feature, not a core differentiator
Companies comfortable with vendor dependency and usage-based pricing
WhiteLabelZoom is built for organizations where video is business-critical and platform ownership delivers long-term strategic value.
Companies where video conferencing is a core product feature, not a bolt-on
Organizations that need complete branding — domain, UI, emails, everything
Healthcare platforms requiring HIPAA-compliant, self-hosted video
Legal and financial firms with data residency and compliance mandates
SaaS companies embedding video and tired of per-minute fees eating margins
Enterprises wanting to eliminate vendor lock-in and own their infrastructure
Teams that need breakout rooms, webinars, and advanced features out of the box
Organizations that want predictable, fixed costs instead of usage-based billing
Answers to the most common questions businesses ask when comparing embedded video conferencing widgets with full platform ownership.
No. Whereby is a cloud-only platform. All meeting data, recordings, and participant information are processed and stored on Whereby's infrastructure. You cannot deploy Whereby on your own servers, in your own data center, or within a private cloud. WhiteLabelZoom is fully self-hosted — you deploy on AWS, Azure, Google Cloud, or on-premise hardware, giving you complete control over data residency and infrastructure.
It depends on usage volume. Whereby Embedded starts at $10/month for their Build plan, but charges per-minute fees beyond included minutes. For a team with moderate usage (say 2,000 meeting minutes per month), costs add up quickly. WhiteLabelZoom is a one-time purchase of $4,997 with no per-minute charges and no monthly fees. For any team expecting consistent video usage, WhiteLabelZoom becomes cheaper within the first year.
WhiteLabelZoom provides a full REST API and customizable frontend that you can integrate into any application. Unlike Whereby's iframe-based embed, WhiteLabelZoom gives you the complete source code. You can modify the meeting UI, add custom features, and deeply integrate video into your product — not just drop in a widget. You get an embeddable solution plus the entire platform behind it.
Whereby Embedded allows you to customize the meeting room appearance to some extent — you can add your logo and adjust colors. However, the underlying infrastructure, URLs, and participant experience are still managed by Whereby. WhiteLabelZoom gives you complete branding control: your custom domain (meet.yourcompany.com), your logo, your colors, your favicon, your email notifications from your domain, and zero third-party branding anywhere in the experience.
Because Whereby is a cloud service, you are fully dependent on their pricing decisions and business continuity. If Whereby increases per-minute rates, changes plan structures, or discontinues their Embedded product, you have no fallback. With WhiteLabelZoom, you own the platform outright. It runs on your servers. Even if WhiteLabelZoom as a company ceased to exist, your video platform would continue to operate because you own the code and infrastructure.
Yes, and more. Whereby Embedded is designed for embedding video meetings into web applications — telehealth, online education, customer support. WhiteLabelZoom handles all these use cases with the added benefits of self-hosting, full source code access, breakout rooms, webinar mode supporting up to 10,000 viewers, waiting rooms, recording to your own storage, and no per-minute usage fees. It is a complete platform, not just a video widget.
Whereby Embedded can be integrated in minutes using their iframe embed code — copy, paste, and you have a video room in your app. WhiteLabelZoom takes approximately 48 hours for a full branded deployment handled by our team. The trade-off: Whereby gives you a quick widget with limited control, while WhiteLabelZoom gives you a complete platform you own forever. For production applications where video is core to your product, the 48-hour investment pays for itself immediately.
Yes. Because WhiteLabelZoom is self-hosted, you control the entire compliance story. You deploy on HIPAA-eligible infrastructure, manage your own encryption keys, store recordings on your own servers, and enforce your own access controls. You can sign your own BAA with your hosting provider. Whereby offers HIPAA-compliant plans, but compliance depends on their infrastructure and their BAA — you are trusting a third party with protected health information rather than controlling it yourself.
Every month you pay Whereby per-minute fees, you are funding infrastructure you will never own, limited by customizations you cannot make, and dependent on a vendor you cannot control. WhiteLabelZoom is a one-time purchase that gives you a fully branded, self-hosted video conferencing platform — with no usage caps and no recurring fees. Explore our 123+ features, review our security architecture, or go straight to pricing.
See Pricing & Own Your Platform →One purchase. Unlimited minutes. Your brand. Forever.